'We have been cooperating with China Inroads for many years, they helped us understand the Chinese way of working, which led to strategical partnerships, enabling us to spread our wings in China. China Inroads is so much more than a typical consultant, it’s a trustworthy partner; constructive, supportive, straight forward and critical where needed both towards our business partners and to us.'

Erik de Wild

Managing Director Concept Engineers

Concept Engineers develops innovative tailor-made optical sorting solutions.

'If you want to be successful in China, you need to have complete trust in your product and the partner you are cooperating with. For us, the professional guidance by China Inroads contributed greatly to accomplishing that.'

Tonnie Smits

CEO of Smicon

Smicon produces high-end equipment for food waste recycling. Smicon has an international sales network. China Inroads has supported Smicon to work towards a long-term relationship with their Chinese partner.

‘Due to the excellent local network of China Inroads, we found a strong joint venture partner in China we expect to work with for the coming years!’

Daan Oomen

Founder & Creative Director at Live Legends

Live Legends is a rapidly growing company that creates shows, from concept to execution. They work for a great variety of international brands such as Heineken, Enexis, KLM and have also been involved in China-related projects. In order to realize long term Chinese clients, Live Legends needed to be present locally on a more structural basis while using their resources in an efficient way. China Inroads supported Live Legends in finding a strategic partner and provides ongoing strategic advice.

'The approach of China Inroads made it possible for us to have our own office in China without large investments and to mitigate cultural differences & language limitations.'

Mark van Welsen

Managing Director at Duiker Combustion Engineers

When Duiker and China Inroads started their collaboration, Duiker was already active on the Chinese market through a local sales employee. Due to the sales success, Duiker needed a local employee for a combined function of Field Service Engineer and Quality Control & Expediting Engineer. Moreover, they needed a party to take care of back-office services including recruitment and all necessary paperwork.

‘During the state visit of Their Majesties King Willem-Alexander and Queen Máxima to China, the business delegation was very pleased with the matches you and your team have made.’

Ada Cheang

Former Commercial Officer, Economic and Commercial Department Consulate-General of the Kingdom of the Netherlands Shanghai

China Inroads was hired by the Embassy of the Kingdom of the Netherlands in Beijing and the Consulate-General of the Kingdom of the Netherlands in Shanghai during the Royal Dutch Trade Mission in 2015. China Inroads organized matchmaking for the participating Dutch companies in various industries, facilitating meetings with suitable Chinese companies.

‘China Inroads plays a very important advisory and executive role for us and opens doors that otherwise remain closed.’

Heiko Conze

Director International Partnerships at Ice-World International

Ice-World is a manufacturer of mobile aluminum ice rinks. The company annually rents out and sells hundreds of mobile ice rinks worldwide. Ice-World was looking for a long-term partner on the Chinese market that has access to local property and large projects. China Inroads and Ice-World explored the opportunities and found a suitable partner.