China Inroads supports innovative companies in their expansion to the Chinese market. “China belongs to the Chinese.” This philosophy is the guidance for how we match companies with the right parties and markets in China, to create a successful and effective venture.
‘Going local‘ is a well-known motto for a good reason: being successful on the Chinese market requires a firm foothold. With a local, strong base that is deeply rooted in Chinese society, you can quickly and accurately respond to dynamic developments in China.
The key is that your company can concentrate on its core activities in China as China Inroads will take care of the daily paperwork and back office operations.
In addition, China Inroads can offer office facilities in Beijing or another locations in China as needed. Recruitment of local employees is part of our services, based on a detailed profile put together by you. Together we will select the most appropriate candidate who, pay-rolled by China Inroads, is managed by your company. This is the way to set foot in the Chinese market and stay optimally informed. China Inroads acts as your local strategic partner.
China Inroads’ work is based on trust and personal contact. We conduct matchmaking activities based on a detailed profile, created in one-on-one conversations with your company. China Inroads will assess and mirror your company in order to determine the qualities of your ideal partner and / or customer.
Our job however is not finished with the completion of the matchmaking. China Inroads will support you in achieving long lasting relationships. We will assist you through important calls and protect you against the on-going complexity of doing business in China. In addition, China Inroads, in cooperation with trusted local law firms, offers the necessary legal support.
China Inroads is a local strategic partner for its clients. We assist you in setting up a sound strategy and its implementation. Therefore during the entire process – from start to finish – we are deeply involved in your China activities. What starts with detailed market research, often goes further with the necessary services to provide ongoing support, all designed to service you.
Even after the first introduction to local parties, China Inroads is always available to support further implementation. Through our local presence and current network in China, we can assist you with other ad hoc questions and problems on the spot. We think along with you continuously and (un)asked on the right approach for your company in China.
“China belongs to the Chinese.” We believe that companies doing business with Chinese, making use of local resources, will be the most successful and effective.
Within the next five years, China Inroads aims at becoming the ideal strategic partner for innovative Dutch SMEs. China Inroads will operate in a practical, no-nonsense way, together with customers and local Chinese parties.
We propose a tailor-made approach, specifically focused on the activities and objectives of your business. China Inroads acts as your local, strategic partner that takes care of daily management in China and provides advice proactively. We offer your company the most appropriate marketing approach that allows you to build sustainable and balanced long-term relationships in China.
With his extended experience in international consulting and coaching projects, Marinus plays a crucial role in the strategic approach to our customers in China. Marinus primarily lives in Beijing.
Valérie studied Sinology. She has been active in China since 2000. Valérie creates a bridge between customer requirements and the implementation of plans in China, she is also responsible for our office in Amsterdam.
Sun Tsing acts mostly in charge of government contacts and policy research of China Inroads. His close connections with the Chinese government and industry are an important part of the network that we offer our clients.
With years of experience in international strategic management consulting and investment projects in China and a master degree from UIBE, Anita is essential to the team. She manages our Beijing office.
Lin Lin strengthens our team in Beijing and works wholeheartedly on market research and back office operations for our customers. Lin Lin is the essential right hand of Anita and Sun Tsing.
Anouk studied Sinology and started as an intern at China Inroads in 2012. Anouk is responsible for several projects that are managed from the Netherlands.
Guan was born and raised in the Netherlands and is of Chinese origin. With a background in marketing & communication, and his strong affinity with the Chinese culture, Guan strengthens our team in the Netherlands.
With a master degree in Business English, Seprina Xue supports our team from Shanghai, responsible for top quality translations, interpreting and consulting.
We think proactively and creatively and offer (un)solicited advice on various issues that companies encounter before, during and after entry to the Chinese market. Where a consultant offers advice from a distance for a specified period of time, China Inroads believes in a more local, long-term relationship. We like to act as your important local strategic partner.
We are only satisfied when you, our client, are (more than) satisfied. You may therefore expect the ‘extra mile‘ at all times from us. We work hard on your projects, dive deep into the matter, and help you achieve your project and goals.
By keeping our eyes always open for opportunities and / or threats, combined with our personal no-nonsense approach, China Inroads offers you long-term support that goes beyond one-sided advice. We will walk the extra mile for you!
You are welcome to visit us for a free consultation at one of our offices. We are of course happy to visit your office as well.
Tel: +31 619 695 020
Tweede Jan van der Heijdenstraat 35-37
1073 VG Amsterdam
Tel: +86 135 2170 7138
No 8, Dongzhimen Beixiaojie Yushusantiao
Renlairenwang binguan, room 205
Chamber of CommerceAmsterdam 53448936
VAT number 850884457B01