Strong hands mutual benefits

China Inroads supports innovative companies in their expansion to the Chinese market. “China belongs to the Chinese.” This philosophy is the guidance for how we match companies with the right parties and markets in China, to create a successful and effective venture.


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Matchmaking

Partner search

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Introduction

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Network


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Facilities

Office

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Administration

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Employees


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Strategy

Consultancy

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Business development


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Going local‘ is a well-known motto for a good reason: being successful on the Chinese market requires a firm foothold. With a local, strong base that is deeply rooted in Chinese society, you can quickly and accurately respond to dynamic developments in China.

The key is that your company can concentrate on its core activities in China as China Inroads will take care of the daily paperwork and back office operations.

In addition, China Inroads can offer office facilities in Beijing or another locations in China as needed. Recruitment of local employees is part of our services, based on a detailed profile put together by you. Together we will select the most appropriate candidate who, pay-rolled by China Inroads, is managed by your company. This is the way to set foot in the Chinese market and stay optimally informed. China Inroads acts as your local strategic partner.

Go local
with the Chinese

Connecting
with new people

China Inroads’ work is based on trust and personal contact. We conduct matchmaking activities based on a detailed profile, created in one-on-one conversations with your company. China Inroads will assess and mirror your company in order to determine the qualities of your ideal partner and / or customer.

Our job however is not finished with the completion of the matchmaking. China Inroads will support you in achieving long lasting relationships. We will assist you through important calls and protect you against the on-going complexity of doing business in China. In addition, China Inroads, in cooperation with trusted local law firms, offers the necessary legal support.

The road
to success

China Inroads is a local strategic partner for its clients. We assist you in setting up a sound strategy and its implementation. Therefore during the entire process – from start to finish – we are deeply involved in your China activities. What starts with detailed market research, often goes further with the necessary services to provide ongoing support, all designed to service you.

Even after the first introduction to local parties, China Inroads is always available to support further implementation. Through our local presence and current network in China, we can assist you with other ad hoc questions and problems on the spot. We think along with you continuously and (un)asked on the right approach for your company in China.

Move ahead
with China Inroads

“China belongs to the Chinese.” We believe that companies doing business with Chinese, making use of local resources, will be the most successful and effective.

Within the next five years, China Inroads aims at becoming the ideal strategic partner for innovative SMEs. China Inroads will operate in a practical, no-nonsense way, together with customers and local Chinese parties.

We propose a tailor-made approach, specifically focused on the activities and objectives of your business. China Inroads acts as your local, strategic partner that takes care of daily management in China and provides advice proactively. We offer your company the most appropriate marketing approach that allows you to build sustainable and balanced long-term relationships in China.

  • Marinus Maaskant

    With his extended experience in international consulting and coaching projects, Marinus plays a crucial role in the strategic approach to our customers in China. Marinus primarily lives in Beijing.

  • Valérie Hoeks

    Valérie studied Sinology. She has been active in China since 2000. Valérie creates a bridge between customer requirements and the implementation of plans in China, she is also responsible for our office in Amsterdam.

  • Anita Qingli Wang

    With years of experience in international strategic management consulting and investment projects in China and a Master degree from UIBE, Anita is essential to the team. She manages our Beijing office.

  • Liu Liu

    After Liu Liu finished her MBA program at the Adelphi University in New York, she joined CI in Beijing, responsible for the planning of our projects. Additionally Liu Liu is engaged in translations and market research activities

  • Lin Lin Zhao

    Lin Lin strengthens our team in Beijing and works wholeheartedly on market research and back office operations for our customers. Lin Lin is the essential right hand of Anita.

  • Renee Zhu

    With a Bachelor degree in Economics from the Renmin University, Renee is supporting our activities from our Beijing office by staying in contact with our Chinese ‘guanxi’, managing requests from China and the Netherlands.

  • Li-Anne Krol

    Having finished her Bachelor in Chinese Studies with a minor in Journalism, Li-Anne’s writing and communication skills now support the PR and HR department of the China Inroads office in Amsterdam.

  • Tony Li

    Tony studied Marketing & Management at the Rotterdam Business School and has a great interest in the field of business development. With experience in online marketing, Tony now supports our China Inroads activities from China.

  • Seprina Xue

    With a Master degree in Business English, Seprina Xue supports our team from Shanghai, responsible for top quality translations, interpreting, consulting and implementation of projects

We Go the
extra mile

We think proactively and creatively and offer (un)solicited advice on various issues that companies encounter before, during and after entry to the Chinese market. Where a consultant offers advice from a distance for a specified period of time, China Inroads believes in a more local, long-term relationship. We like to act as your important local strategic partner.

We are only satisfied when you, our client, are (more than) satisfied. You may therefore expect the ‘extra mile‘ at all times from us. We work hard on your projects, thoroughly investigate the matter and help you achieve your project and goals.

By keeping our eyes always open for opportunities and / or threats, combined with our personal no-nonsense approach, China Inroads offers you long-term support that goes beyond one-sided advice. We will walk the extra mile for you!

Our
clients

Hier vindt u een selectie van onze klanten. China Inroads ondersteunt innovatieve bedrijven in haar gang naar de Chinese markt. Dankzij ons uitgestrekte netwerk van lokale potentiële partners, investeerders en klanten in China, zijn we in staat bedrijven in uiteenlopende sectoren te bedienen. U werkt nauw samen met ons team in Amsterdam, Beijing en Shanghai, op weg naar uw gezamenlijk langetermijnsucces.

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Duiker Combustion Engineers B.V.

Duiker Combustion Engineers specialises in designing, supplying and installing a range of liquid and gaseous fuel process burners for oil refining, chemical and natural gas processing industries. When Duiker and China Inroads started collaboration, Duiker was already active on the Chinese market through a local sales employee since 10 years.

Challenge
Due to the sales success, Duiker needed a local employee for a combined function of Field Service Engineer and Quality Control & Expediting Engineer. Moreover, they needed a party that takes care of back-office services including recruitment, payroll services and all needed paperwork.

Client reference
“Our co-workers have been very successful in the Chinese market. The way China Inroads conducts her business demonstrates a professional, realistic and pro-active attitude. China Inroads has found a suitable field engineer, based on the profile provided by us. Their approach made it possible for us to have our own office in China without large investments and to mitigate cultural differences & language limitations. Moreover China Inroads acts as an advisor about potential chances or threats related to our Chinese market and we benefit from their local network. In short China Inroads could also stand for Co-operative & Intelligence. The cooperation between our operations in the Netherlands, the employees in Beijing and China Inroads, who act as a payrolling agent (and more), is flawless.”

Mark van Welsen, Managing Director at Duiker Combustion Engineers B.V.

Ice-World International B.V.

Ice-World is a manufacturer of mobile aluminum ice rinks. The company annually rents out and sells hundreds of mobile ice rinks worldwide. Ice-World provides a great ice-experience for its visitors around the globe.

Challenge
Ice-World wishes to concur the Chinese market for temporary ice rink events. Due to specifics of the Chinese market, the traditional “local dealers renting out” business model that Ice-World normally uses is not suitable. Instead, cooperation with (a) strong local partner(s) that has/have access to local property and large projects in China seemed the most relevant approach to enter the Chinese market successfully. Ice-World hired China Inroads to set up an approach for joint exploration of the opportunities in China.

Client reference
“China Inroads provided clear and objective advice on specific aspects of entering the Chinese market. Through a comprehensive roadmap, China Inroads pictured the entire process from cradle to grave, taking into account specific factual and cultural aspects. Through in-depth market research, resulting in potential local partnerships, China Inroads supports us in the search for the right business partners. The first partnership was successfully established and more potential partners are pending to cover other (geographical) markets in China. China Inroads plays a very important advisory and executive role for us and opens doors that otherwise will remain closed.”

Neil Simmons, CEO of Ice-World International

New Chinatown Almere B.V.

New Chinatown Almere is a construction project initiated by Freek Schaefers and Mirck Architecture. A new and modern Chinatown will be built in the centre of Almere City, a young growing city in the Netherlands, creating an inspiring environment.

Challenge
Within this new Chinatown different objects will be built, such as a hotel, housing, boutiques, office space etc. For some of these objects, investors need to be found. Because of the current financial crisis, it is difficult to attract investors in Europe, therefore NCA started investigating cooperation with potential Chinese investors.

Client reference
“Through China Inroads NCA got into contact with several potential investors in China. I visited Beijing to meet these investors in person and discuss opportunities for cooperation. China Inroads took care of the introductions and supported the negotiations. China Inroads shows to be a trustworthy partner, working hard to bring our shared ambitions to a success. I have faith in the potential of this company and already introduced China Inroads to several of my contacts that have the ambition to expand their China business as well. “

Freek Schaefers, Founder at Chinatown Almere B.V.

Hanze University of Applied Sciences

Thanks to the varied experience in supporting western SMEs on the Chinese market, combined with the knowledge about the Chinese language and culture, China Inroads provides custom-made interactive workshops for companies and universities that want to smoothen their business cooperation with the Chinese.

Challenge

Hanze University closely cooperates with Chinese agents based in China through whom they welcome Chinese students to study in the Netherlands. Hanze University realizes that long-distance relationships with agents on the one hand and cultural differences between teachers and Chinese students on the other hand, can hamper the communication process. Therefore, Hanze University invited China Inroads to give a workshop in which participants gain profound knowledge of the Chinese business culture.

By looking at personal cases, we thoroughly discussed the relations between the university and the Chinese agents and students.

Client reference

“Because Hanze University of Applied Sciences welcomes a considerable amount of Chinese students every year, we place great importance on knowing their background and culture. Through a partner of our university, we found the company China Inroads whose workshop proved to be very useful. Their up to date information and personal experiences in China were the foundation of the training. It was a very interesting experience, which illustrated the world behind the Chinese smile.”

Adriana Grimme, International Coordinator at Hanze University of Applied Sciences, Groningen

China’s mature population needs a mature healthcare system

The co-founder of China Inroads, Sinologist Valérie Hoeks, was invited to share her ideas about the Chinese business culture through TEDx.

One of the elements of the cultural difference between Europe and China is the importance that is given to relationships. In the West you would assume the importance to be the same, but there is a significant distinction. In China connections with the right people help you to get things done, to survive and to succeed. Whereas in the West content is predominant, in China the way people interact with each other strongly influences the working environment. ‘Face’ and long-term effects are taken into consideration. The more Valérie became involved in the Chinese culture, the more she appreciates the Chinese work ethic. In this TEDx speech Valérie elaborates on the importance of guanxi (friendship, connections) in China.

> Watch the video here

You are more than
welcome to call us

You are welcome to visit us for a free consultation at one of our offices. We are of course happy to visit your office as well.

Our address in the Netherlands

Tweede Jan van der Heijdenstraat 35-37
1073 VG Amsterdam
The Netherlands
Tel: +31 (0)88 1888 066
Mail: amsterdam@chinainroads.com

Our address in China

No.E59, King’s Garden Villa, No.18, Xiaoyun Road,
Sanyuanqiao, Chaoyang District,
Beijing, China
Tel: +86 (0)10-64681357
Mail: beijing@chinainroads.com

Chamber of Commerce Amsterdam 53448936
VAT number 850884457B01

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